Privacy Policy
Last Updated: January 2026
Lothian Wildlife ("we," "us," "our," or "Company") operates lothianwildlife.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered in connection with our site and affiliate marketing activities.
Information We Collect
We collect information you provide directly and information collected automatically:
- Personal Information: Name, email address, and other contact details when you voluntarily submit forms or contact us
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Unique identifiers stored on your device to track your interactions
- Usage Data: Pages visited, time spent on site, links clicked, and referral sources
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and performance monitoring
- Affiliate tracking and commission purposes with William Hill and other operators
- Improving website functionality, user experience, and content
- Responding to your inquiries and customer support requests
- Compliance with legal obligations
Cookie Policy
Our website uses cookies to enhance your experience:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Track user behaviour to improve our services
- Affiliate Cookies: Monitor referrals to partner casinos and gambling operators
- Marketing Cookies: Personalise content and track advertising effectiveness
You may opt-out of non-essential cookies by adjusting your browser settings or using our cookie consent tool. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party websites, including William Hill and other gambling operators. We are not responsible for their privacy practices or content. When you access external sites through our affiliate links, you are subject to their respective privacy policies. We encourage you to review their privacy statements before engaging with their services.
Your Rights
Under UK General Data Protection Regulation (GDPR) and applicable data protection law, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
To exercise these rights, please contact us using the details provided below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by applicable law. Affiliate tracking data is typically retained for up to 36 months. Analytics data is generally retained for up to 26 months. You may request deletion of your personal data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: lothianwildlife.co.uk
We are committed to resolving any privacy concerns promptly. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your data protection rights.